Suave Professionals NEW Keratin Infusion 30 Day Smoothing Kit Makes its TV Debut on NBC's "Fashion Star"



On last night’s episode of NBC’s “Fashion Star,” Suave Professionals® NEW Keratin Infusion™ 30 Day Smoothing Kit stepped into the spotlight as Celebrity Stylist Theodore Leaf used it to transform model Jordyn’s unmanageable hair into a smooth, shiny ‘do. Check out the webisode here to watch the full transformation.  Bonus: Theodore checks in with Jordyn two weeks after her treatment so be sure to stay tuned through the end to see the results!



BEFORE




AFTER



Step 1: First, Jordyn washes and towel dries her hair, just removing the excess moisture and ensuring that the hair is still damp for the treatment. She then applies Suave Professionals® Keratin Infusion™ Smoothing Cream to every section of the hair, starting at the nape and working her way up until all hair is covered. Theodore ensures she combs each section for even distribution. After waiting twenty five minutes, the appropriate amount of time for Jordyn’s hair type as illustrated in the kit’s instructions, Theodore is amazed at how much smoother her hair looks wet after only step one!

Step 2: After rinsing thoroughly with water (no shampoo), Jordyn applies Suave Professionals® Keratin Infusion™ Cuticle Seal Cream exactly as she did in step one, starting from the nape and moving her way up to the front until all hair is saturated.  After the bottle has been applied, she sits for seven minutes, combing a few times while she waits to keep hair straight. Then, she rinses again without shampooing. 

Step 3: Last and final step! Jordyn applies Suave Professionals® Keratin Infusion™ Heat Defense Leave-In Conditioner, which Theodore recommends using prior to heat styling to protect hair while adding extra conditioning. Jordyn finishes off the treatment by blow drying her hair as she normally would and voila, she’s excited to reveal her smooth, soft hair confessing, “It feels so great and soft already, I love it!”

  

**Also, check out the entire Suave Professionals® Keratin Infusion™ Range that includes Dry Shampoo, Smoothing Shampoo and Conditioner, Color Care Shampoo and Conditioner, Heat Defense Leave-In Conditioner and Smooth & Shine Serum, all designed to transform hair into sleek, smooth perfection so it’s easier to style



New From Suave Professionsls ~ Keratin Infusion Dry Shampoo!

My hair product arsenal is out of control.  If it promises to nix frizz and boost shine, it's guaranteed to be under my sink.  Unfortunately, that's where most of it stays!  Nearly every hair care product out there seems to over promise and under deliver these days!  While I'm a sucker for pretty packaging, I actually want something that's going to work! 

I have tried a dozen different dry shampoos, and a few of them aren't bad, but when I got my hot little hands on a "sneak peek" of Suave Professionals new Keratin Infusion Dry Shampoo I knew I would love it even before I tried it!  The super sleek gold can reeled me in.  I was so anxious to try Suave's new product I used on my clean hair.  It gave me amazing volume and smells so good!  Since the Keratin Infusion Dry Shampoo formula is infused with Keralock Technology, it keeps your hair smooth and manageable with just a few sprays.  In between washes, Keratin Infusion Dry Shampoo absorbs oil and refreshes your hair giving your tresses a gorgeous, smooth, touchable finish.

The Suave Professionals Keratin Infusion Collection is set to hit stores beginning in January/February so keep your eye out and grab it when you see it!

Also available in the Suave Professionals Keratin Infusion Collection:
 
-30 Day Smoothing Kit
-Smoothing Shampoo
-Smoothing Conditioner
-Color Care Shampoo
-Color Care Conditioner
-Heat Defense Leave-in Conditioner
-Smooth & Shine Serum