New York, NY (June 03, 2013) /PRNewswire/ — They stand out in a crowd. They have more fun. They always steal the spotlight. Blondes are a special breed—and they deserve special treatment. That’s why the John Frieda® Sheer Blonde® team is proud to appoint June as Blonde Appreciation Month—a time to celebrate what sets blondes apart and equip them with the expert care they need to preserve their signature shade.
To spread the word about Blonde Appreciation Month and ensure that blondes everywhere can preserve their salon-fresh blonde, John Frieda® Hair Care turned to modern blonde icon Megan Hilty. “Being a blonde is a big part of who I am,” reveals Hilty. “I feel my best when my blonde is at its brightest. As blondes, we’ll do whatever it takes to preserve our color. I partnered with the Sheer Blonde® brand to make sure that all the other blondes out there have the care they need to preserve their shade, during Blonde Appreciation Month and beyond.”
Megan is joining forces with John Frieda® Sheer Blonde® Hair Care to enlist blondes everywhere to share their unique vision of blonde with the brand, whether it’s a perfect beach sunrise or a buttery yellow daffodil. Photo submissions uploaded on blondemonth.com will be selected to become part of an “everlasting” artwork installation—a monument to blondes that will live on long past Blonde Appreciation Month to showcase the nation’s collection vision of what it means to be blonde. Megan will personally unveil the art installation at TK gallery on June 27th, showing the world what blonde looks like.
For blonde color that lives on long past your salon visit, look no further than John Frieda® Sheer Blonde® Everlasting Blonde® Shampoo and Conditioner, infused with safflower oil and bergamot extract. Formulated to protect the tones that keep blonde colour pure, the formulas prevent brassiness and fading to help maintain first-day colour for up to 10 weeks. The duo also maximizes the brightness and radiance of blonde colour while promoting soft texture, so blonde tones can truly shine.
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